Spryker GTM Knowledge Base

Upsell quote

Upsell quote> New environment

8.2 Pricing Strategy ✅

Approval process

Approval summary Approval delegation in salesforce

GTM Tools & Systems

GONG

Gong How-Tos

How To: Turn Gong Highlights into Productboard Feature Requests How To: Take Notes Effectively During a Gong Meeting How To: Share Recordings with a Non-Gong User How To: Associate Partner Activity with a Customer in Gong How To: Teach Gong’s AI What’s Helpful (and What’s Not) How To: Forecast Effectively with Gong Setup How-Tos

How To: Install Gong add-on How To: Add Gong to an existing meeting How To: Add Your Phone Number in Gong Engage How To: Add Your Email Signature in Gong Engage How To: Connect Gong to Salesforce

Gong Legal Recording Guidelines: When To Record & For Which Purposes Gong Legal Recording Guidelines: Sharing, Downloading & Uploading Define and Use Gong Trackers Tracking Customer & Partner Interactions with Gong

How to Log Activities Where to Find Logged Activities Capturing Meeting Notes

Salesforce vs. Gong: What to Update Where

Logging and Tracking Activity in Gong & Salesforce

Activity Guides for Gong Paid License Users

Logging & Tracking Activity for AEs & KAMs Logging & Tracking Activity for ISRs Logging & Tracking Activity for Other Teams How To: Remove SF Chrome Extension How To: Add a new Meeting in Salesforce

Logging & Tracking Activity for Non-Gong Users & Non-Paid Licenses

How To: Install & Use SF Chrome Extension

Consensus Demo Automation

Consensus User Onboarding

Consensus for Beginners Onboarding Overview: Consensus for Solution Engineers Onboarding Overview: Consensus for ISRs /AEs

Content Creation Guidelines

Our Methodology: 4 Levels of Target Audience Our Methodology: 6 Types of (Automated) Demos How to: Create a Demo Video Script How to: Create a Demo Video for Consensus

(WIP) Video Editing with Adobe Premiere Pro

How to: Consensus Demo Types How to: Configure a Demo How to: Configure a DemoBoard Useful Links to existing Scripts & Videos & Other Assets How to: Record a DemoBoard Introduction Video

Demo Scripts

B2B Auctioning Why is Spryker special? L1/L2: High-Level Architecture B2C Demo in a Nutshell App Composition Platform L4 Workflows & State Machine Enterprise Marketplace Complex Products and Configurations

Configurable Product

Unified Aftersales Digital multi-level distribution Spryker Intelligence Quicksight Spryker AI Features SSP - Automotive Demo

Consensus Demo Library (WIP) Legal Considerations

Sales Engagement in Salesforce How to access Open VPN and Superset

Adding service to an opportunity and quote

Deal Desk

Selling services to partners

How to create a quote for selling services to partners

Opportunity creation 🛠

2025 GTM Events

GTM Kick-Off FY25 GTM Update & Enablement Calls 2024 archived events

GTM Kick-Off FY24 June 2024 Sales Bootcamp 2024 Sales Summer School

Strategy & Messaging

Messaging & Sales Kits

Industry-Specific Sales Kits Industry and Product Statistics Active Marketing Campaign Ecosystem-led Growth

Partner-led GTM & Deal Acceleration

Glossary of Terms

Analyst Insights and Competitive Intelligence & Differentiators

Spryker Differentiators Competitive Landscape and Overview SWOT & Battlecards Partner Deck - Spryker Differentiators and Competitive Comparisons Competitive information - Request and Share 🗓️ Analyst & Competitive Insights Quarterly Newsletter

GTM Strategy

Use Cases 🔥 Sales Playbooks

😶 Reactivating a 'No Engagement' Lost Opportunity 🎯 Reactivating "Changed Priorities" Lost Opps

Deal Types: Ramp vs TCV _WIP

How To: Make an Auto-Renewal

GTM Org & Collab

GTM Organisation

2025 GTM Commission Plan Revenue Team Landing Pages

AE Landing Page ISR Landing Page KAM - Landing-Page Ecosystem Landing Page

Overview: Solution Partners Overview: Solution Partner Team & Responsibilities Overview: Solution Partner Data Definitions, KPIs & Reporting Overview: Products & Services Available to Solution Partners Overview: Demo & Accelerator Offerings for Solution Partners Overview: Solution Partner Agreements Overview: Technology Partners Overview: Technology Partner Data Definitions, KPIs & Reporting

GTM Communication Channels & Cadences

🔁 Monthly Pipeline Review

Spryker Product and Services Portfolio

Spryker Core Commerce OS (SCCOS) Self-Service Portal Commerce Capabilities Add-ons

Spryker Enterprise Marketplace Spryker Unified Commerce Enhanced Click & Collect Spryker Unified Commerce Fulfillment App Business Intelligence powered by Amazon QuickSight Algolia Search Premium License (Technology Partner Resell)

How To: Resell Algolia How To: Provide Customer Access to a Newly Provisioned Algolia Application (Environment) How To: Create an Algolia Demo Environment for a Solution Partner

Integrations Add-ons

Spryker ACP Apps Spryker Monitoring Integration

Spryker Cloud Infrastructure Add-ons

Spryker Cloud Infrastructure Managed SOC for Spryker Cloud Spryker Code Upgrader Additional Outbound Traffic

Spryker Composable Value Services

GTM Leadership Space

Dashboards & Reporting

Hiring Handbooks

Onboarding / Offboarding

GTM Knowledge Base Governance

General Content Template

How To Guides

Overarching How-Tos

Customer Overarching

Salesforce Process Guidance How-to: Prospecting using 6sense How-to: Opportunity Closed Won Checklist – Accounting / FP&A / Legal Validation

Solution Partner Overarching

How To: Request Partner Updates to the Spryker Website and/or the Master Slides How To: Manage Partner Related Tasks in Salesforce How To: Prepare for Internal Partner Briefing Meetings How To: Work with the Legal Team

Technology Partner Overarching Contact Roles & Relationships

Acquisition How-Tos

Customer Acquisition

Awareness

How To: Prospect How To: Outreach (Outbound Lead Process) How To: Engage (SAL) How To: Create an SQL? How To: Nuture/Disqualify leads How To: Create Contacts in SF How To: Use the 'Quick Convert' Feature to Convert a Lead to a Contact

Conversion

(1) Identifying an Opportunity (2) Determining Problem & Impact (3) Engineering Value (4) Confirming Value with Power (5) Negotiating Commercials (6) Finalizing Contracts (7) Signed

Solution Partner: Acquisition

How To: Create a Salesforce Opportunity (and Account and Contact) for a Prospect Solution Partner How To: Execute the Solution Partner Agreement How To: Update the Required Salesforce Opportunity (and Account) Fields for a Prospect Solution Partner How To: Close the Salesforce Opportunity (and update the Account) for a Newly Signed Solution Partner How To: Manage Parent/Child Solution Partner Accounts How To: Manage (Solution) Partner Portal Access How To: Execute the Non-Disclosure Agreement (NDA) for Prospective Partners

Technology Partner Acquisition

How To: Execute the Technology Partner Agreements (Mutual Referral, One-Sided Referral or Resell)

Onboarding & Implementation How-Tos

New Customer Onboarding & Implementation

How To: Prepare & Have a Sales to CS handover call

How To: Create customer project in Salesforce

How To: Handle Kick off & Planning implementation for a new customer

Guide - Support Access & Env Provisioning expectation handling How To: Effectively Support in SES Consulting Projects

How To: Support Project Implementation How To: Support Go-Live preparation & readiness How To: Monitor & Celebrate Go-Live

How To: Know the Salesforce triggers for new customer onboarding a RevOps guide

Expansion & Success How-Tos

Expansions & Customer Success

Customer Growth

How to: Create & Use Account Plans How To: Handle CSQL Opportunities (Customer Success Qualified Leads) How To: Up & Cross-Selling How To: Manage Core Commitment & Product Management Feature Requests How To: Product Roadmap Update for Customers How To: Document Customer Marketing Activities In Salesforce How To: Convey Benefits of new MSA and SSD

Adoption & Risk Management How-Tos

How To: Successfully create a Concession Request How To: Handle Customer Status & Escalation

How To: Handle GMV & Orders data quality control

Customer Data Dashboards

Solution Partner Success

How To: Onboard Solution Partners How To: Map Accounts With Solution Partners How To: Execute the Solution Partner Services Addendum How To: Sell Services To Solution Partners How To: Manage (Solution) Partner Portal Content How To: Manage Solution/Technology Partner Commissions How To: Manage the #inquiry-to-sp Slack Channel How To: Create a Solution Partner Renewal Opportunity (for the Annual Fee) How To: Plan and Execute a Solution Partner Quarterly Business Review (QBR) How To: Onboard a Solution Partner for the 'Standard Demo Package' (Demoboost) How To: List a Solution Partner's Accelerator on the Spryker website (Standard Accelerator Package) How To: Re/Certify a Solution Partner's Accelerator (Premium Accelerator Package) How To: Manage Leads from Co-/Marketing Campaigns with/out Partners

How To: Import Campaign Leads into HubSpot (RevOps) How To: MQL Campaign Leads (RevOps) How To: Create a Salesforce Campaign and Map it to HubSpot Reporting

How To: Quarterly Partner Update Call [QPUC] How To: Manage a Solution Partner Referral

Technology Partner Success

How To: Manage a Technology Partner Referral Opportunity How To: Manage Partner-Influenced Opportunities How To: View ACP Usage (Live Customers and Pipeline)

Renewal How-Tos

How To: Build a Renewal Quote How To: Notify Customers About Index Renewals

Offboarding How-Tos

Customer Offboarding

How To: Handle a contract termination letter How To: Conduct Churn Interviews & Reflection How To: Off-board & Deactivate a Customer

Solution Partner Offboarding

How To: Offboard a Solution Partner

Technology Partner Offboarding

How To: Offboard a Technology Partner