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8.2 Pricing Strategy ✅
GTM Tools & Systems
GONG
Gong How-Tos
How To: Turn Gong Highlights into Productboard Feature Requests
How To: Take Notes Effectively During a Gong Meeting
How To: Share Recordings with a Non-Gong User
How To: Associate Partner Activity with a Customer in Gong
How To: Teach Gong’s AI What’s Helpful (and What’s Not)
How To: Forecast Effectively with Gong
Setup How-Tos
How To: Install Gong add-on
How To: Add Gong to an existing meeting
How To: Add Your Phone Number in Gong Engage
How To: Add Your Email Signature in Gong Engage
How To: Connect Gong to Salesforce
Gong Legal Recording Guidelines: When To Record & For Which Purposes
Gong Legal Recording Guidelines: Sharing, Downloading & Uploading
Gong Engage
Gong Trackers
Salesforce vs. Gong: What to Update Where
Tracking Activity in Gong & Salesforce
Tracking Customer & Partner Interactions in Salesforce
How To: Add a new Meeting in Salesforce
How To: Install & Use SF Chrome Extension
Tracking Customer & Partner Interactions in Gong
How to Log Activities
Where to Find Logged Activities
Capturing Meeting Notes
How To: Remove SF Chrome Extension
Hubspot
Hubspot - Deal Approval Process
Hubspot - Renewal Adjustment Product
How to adjust the unit price of a deal
Hubspot - Concession Requests
Consensus Demo Automation
Consensus User Onboarding
Consensus for Beginners
Onboarding Overview: Consensus for Solution Engineers
Onboarding Overview: Consensus for ISRs /AEs
Content Creation Guidelines
Our Methodology: 4 Levels of Target Audience
Our Methodology: 6 Types of (Automated) Demos
How to: Create a Demo Video Script
How to: Create a Demo Video for Consensus
(WIP) Video Editing with Adobe Premiere Pro
How to: Consensus Demo Types
How to: Configure a Demo
How to: Configure a DemoBoard
Useful Links to existing Scripts & Videos & Other Assets
How to: Record a DemoBoard Introduction Video
Demo Scripts
B2B
Auctioning
Why is Spryker special?
L1/L2: High-Level Architecture
B2C Demo in a Nutshell
App Composition Platform
L4 Workflows & State Machine
Enterprise Marketplace
Complex Products and Configurations
Configurable Product
Unified Aftersales
Digital multi-level distribution
Spryker Intelligence Quicksight
Spryker AI Features
SSP - Automotive Demo
Consensus Demo Library
(WIP) Legal Considerations
Sales Engagement in Salesforce
How to access Open VPN and Superset
Approval process
Approval summary
Approval delegation in salesforce
2025 GTM Events
GTM Kick-Off FY25
GTM Update & Enablement Calls
2024 archived events
GTM Kick-Off FY24
June 2024 Sales Bootcamp
2024 Sales Summer School
Adding service to an opportunity and quote
Strategy & Messaging
Messaging & Sales Kits
Industry-Specific Sales Kits
Industry and Product Statistics
Active Marketing Campaign
Ecosystem-led Growth
Partner-led GTM & Deal Acceleration
Glossary of Terms
Analyst Insights and Competitive Intelligence & Differentiators
Spryker Differentiators
Competitive Landscape and Overview
SWOT & Battlecards
Partner Deck - Spryker Differentiators and Competitive Comparisons
Competitive information - Request and Share
🗓️ Analyst & Competitive Insights Quarterly Newsletter
GTM Strategy
Use Cases
🔥 Sales Playbooks
😶 Reactivating a 'No Engagement' Lost Opportunity
🎯 Reactivating "Changed Priorities" Lost Opps
Deal Desk
Selling services to partners
How to create a quote for selling services to partners
Opportunity creation 🛠
Logging & Tracking Activity for AEs & KAMs
Logging & Tracking Activity for ISRs
Logging & Tracking Activity for Other Teams
Deal Types: Ramp vs TCV _WIP
How To: Make an Auto-Renewal
AI‑driven Outbound Strategy
GTM Org & Collab
GTM Organisation
2025 GTM Commission Plan
Revenue Team Landing Pages
AE Landing Page
ISR Landing Page
KAM - Landing-Page
Partner Manager - Landing Page
Partner Manager: General How To Guides
Solution Partner: How To Guides
Technology Partner: How To Guides
AWS: How To Guides
Ecosystem Overview
Solution Partners Overview
Overview: Solution Partner Data Definitions, KPIs & Reporting
Technology Partners Overview
Overview: Technology Partner Data Definitions, KPIs & Reporting
Overview of Integrations & Integration Customers in Salesforce
AWS Overview
AWS Motion
GTM Communication Channels & Cadences
🔁 Monthly Pipeline Review
Spryker Product and Services Portfolio
Spryker Core Commerce OS (SCCOS)
Self-Service Portal
Commerce Capabilities Add-ons
Spryker Enterprise Marketplace
Spryker Unified Commerce Enhanced Click & Collect
Spryker Unified Commerce Fulfillment App
Business Intelligence powered by Amazon QuickSight
Integrations Add-ons
Spryker ACP Apps
Spryker Monitoring Integration
Spryker Cloud Infrastructure Add-ons
Spryker Cloud Infrastructure
Managed SOC for Spryker Cloud
Spryker Code Upgrader
Additional Outbound Traffic
Spryker Composable Value Services
Tech Partnerships
Algolia
How To: Resell Algolia
Algolia Archive
Delete page
Delete
AWS
Greenwing
New Relic
Storyblok
Stripe
TreviPay
Vertex
*Other TPs
GTM Leadership Space
Dashboards & Reporting
GTM | BowTie Metrics
GTM | Sales Velocity By Segment
GTM | Sales Velocity Deep-Dive
GTM | Pipeline Insights
GTM | TTFT
Hiring Handbooks
Onboarding / Offboarding
GTM Knowledge Base Governance
General Content Template
GTM Process Guides
Overarching Processes
Customer Overarching
How-to: Prospecting using 6sense
How-to: Opportunity Closed Won Checklist – Accounting / FP&A / Legal Validation
Contact Roles & Relationships
Acquisition Processes
Customer Acquisition
Awareness
How To: Prospect
How To: Outreach (Outbound Lead Process)
How To: Engage (SAL)
How To: Create an SQL?
How To: Nuture/Disqualify leads
How To: Create Contacts in SF
How To: Use the 'Quick Convert' Feature to Convert a Lead to a Contact
Conversion
(1) Identifying an Opportunity
(2) Determining Problem & Impact
(3) Engineering Value
(4) Confirming Value with Power
(5) Negotiating Commercials
(6) Finalizing Contracts
(7) Signed
Onboarding & Implementation Processes
New Customer Onboarding & Implementation
Customer Implementation projects introduction
How To: Prepare & Have a Sales to CS handover call
How To: Handle Kick off & Planning implementation for a new customer
Guide - Support Access & Env Provisioning expectation handling
How To: Effectively Support in SES Consulting Projects
How To: Support Project Implementation
How To: Support Go-Live preparation & readiness
How To: Monitor & Celebrate Go-Live
How To: Know the Salesforce triggers for new customer onboarding a RevOps guide
Expansion & Success Processes
Expansions & Customer Success
Customer Growth
How to: Create & Use Account Plans
How To: Handle CSQL Opportunities (Customer Success Qualified Leads)
How To: Up & Cross-Selling
How To: Manage Core Commitment & Product Management Feature Requests
How To: Product Roadmap Update for Customers
How To: Document Customer Marketing Activities In Salesforce
How To: Convey Benefits of new MSA and SSD
Adoption & Risk Management How-Tos
Understanding Concession Request
How To: Handle Customer Status & Escalation
How To: Handle GMV & Orders data quality control
Customer Data Dashboards
Renewal Processes
Renewal Types & Contract Handling Guidelines
How To: Notify Customers About Index Renewals
How To: Build a Renewal Quote
Offboarding Processes
Customer Offboarding
How To: Handle a contract termination letter
How To: Conduct Churn Interviews & Reflection
How To: Off-board & Deactivate a Customer